A clear message
The new component of The Blend is a washed coffee from the Ndaroini washing station in Nyeri, Kenya.
Even though Nyeri is known for one of the best coffee regions in the world, our founder Menno noticed that in the last couple of years, the coffee quality dropped down.
Out of curiosity he visited Ndaroini and asked the farmers there what could be the reason for this decrease of the cherry quality. The message was clear; The price that big conglomerates paid for the farmers’ coffee cherries was too low and in addition, the payments, most of the time, were too late.
Obviously this made it hard for the farmers to make ends meet, and there was no money to reinvest in their land.