Our principles (besides Quality…)
We are inspired to share the journey that coffee takes from the farm to your cup. Through this openness, we hope to create honest partnerships, with farmers, producers, importers, and you, our customer.
We love learning and will never cease innovating, sharing our knowledge, and enabling personal achievement within our company, the coffee growing community, and our customers. We support these lively partnerships.
The principles in action
We envision a future where our core values will improve the lives of everyone involved in our coffee community. Last year the average price we paid for our coffee was 56% above the Fair-Trade minimum price. This translates to an additional USD 534,000 for our coffee-growing community. It’s a direct incentive for the farmers; they see that we actually are willing to pay for quality and for the extra mile we ask for.