Our journey began nearly two decades ago in Ethiopia when our founder Menno – then a trader of organic sesame seeds – stumbled upon a hillside of beautiful coffee trees ripe with red cherries. It was love at first taste. Menno vowed then and there to introduce it back home – help the farmers he’d befriended to get an organic certification– and make them benefit from their hard work.

Back home in Amsterdam, Menno hid away in his garage with a small PROBAT Roaster and experimented with the different ways of roasting his haul of Ethiopian coffee beans. Before long, he was selling small batches of coffee to delighted friends and neighbours. And taking repeat orders. Bocca was born. And thus began a lifelong pursuit of perfection.