BOCCA x True Price
The beans used for each cup of coffee have taken their own unique journey to end up in your cup. Unfortunately, that journey often comes with hidden social and environmental costs. CO2 emissions, water, soil and energy use, child labor, and unfair wages for famers are just a few of the issues that are usually not reflected in the final price of a cup of coffee.
Working closely in cooperation with BOCCA coffee, social entrepreneur Ariane van Mancius, is set to open the world’s first true price cafe , Het Koffiehuis in Breukelen. The mission of developing a cafe with full price transparency is now a becoming a reality. Het Koffiehuis will be a space where customers pay the ‘actual’ cost of their coffee, including an option to cover the otherwise hidden social and environmental costs. This additional premium will support NGOs and charities working to address the societal impact associated of our consumption.
Why true pricing matters to us
Fair and transparent pricing is extremely important to us at BOCCA. Speaking about the future of the coffee industry, BOCCA founder Menno Simons explains:
“I’m tired of empty words and fake claims. Everybody claims to be paying a ‘good’ or ‘fair’ price and buying ‘directly’ from the farmer.
Over the past 20 years, there has been a rise of awareness, specialism, and knowledge. I hope to see this trend continue, with a higher emphasis placed on quality, transparency, and sustainability!”
Looking ahead
The aim of a true price system is that, over time, hidden costs are reduced so much that consumers no longer need to pay a premium on sustainable products.
We can’t wait to see what the future holds – and to help build a more transparent coffee industry.
