Are price increases good for farmers?
Maybe in the short term. However, this sudden price increase creates uncertainty in the market. An increase in price encourages more farmers to plant coffee, which can lead to an oversupply. With our 20+ years of experience in coffee, we have seen this price cycle before with prices falling back to unsustainable levels once again.
Unstable market dynamics create challenges for our farmers working in coffee origins and affect the availability of coffee here, in The Netherlands. We focus on continuing to provide high quality coffee and paying our farmers the highest market prices (49% above Fairtrade minimum in 2021).