A recap on True Price
As you may (or may not) know we have been working hard to calculate the true price of our coffee.
With every product that you buy – traces are left behind. Coffee is no exception. Co2 emissions, deforestation, and farmer wage exploitation, are just a handful of issues, not included in the final price. This just isn’t good enough for us.
True price is a new pricing system which incorporates the environmental and social costs associated with a product. Including these “hidden” costs in the final sales price, to provide our customers with complete price transparency and the opportunity to create a genuinely sustainable impact.